So there I was mucking around with straplines on the Ubisan Management website.
A strapline can be an important ‘first impression’ element for your website. If a potential client has located you through a search engine and they’ve hit upon your site, the strapline can be the first line of “attack” when you’re trying to lure them in and can make all the difference between them getting past your homepage or bouncing elsewhere.
So, “Creating stronger businesses through better web design” is where it’s at for Ubisan Management….we think this is a fairly strong and coherent message and puts across what we feel is our main selling point in just one sentence.
If you’re thinking about straplines for your business, try to keep it succinct, captivating and above all something you can easily back up or demonstrate to site visitors and prospective clients.