We’ve been in the web design business for almost 15 years now and whilst the lovely view from our various Glasgow offices may not have changed too much, the technology and how people use the internet certainly has.
We make it our business to stay ahead of the technological curve and whilst appliance of the latest web design technologies is important, so is a healthy dose of common sense.
In its most basic of forms, a website is simply another marketing channel for your business. Consequently, a lot of the basics of successful marketing campaigns can and do still apply. With that in mind, here are some of the very common web design pitfalls that we’ve noticed.
1. What’s your number?
Amazingly, a lot of designs don’t make it easy for potential customers to get in touch. Make it simple. We believe contact information should be obvious as soon as a page loads. A top right position is hard to miss, even better if it’s made to stand out from the rest of the content.
Make sure your website design makes your contact details stand out
2. The visitor cares not for the size of your new factory
Often website content can be focussed on what the website owner wants the visitor to know, rather than what the visitor needs to know.
As a business owner, you might be very proud of your company expansion, your shiny new fleet of vans or the complex technical workings of your latest design.
Your visitor, on the other hand, might just want to know how to get in touch (see point 1) or that you might be able to help them solve a specific problem.
Don’t even start (or start me) on generating content that focuses solely on search engines…
3. Boardrooms full of smiling models
Images can be great for splitting up reams of text but you shouldn’t really have reams of text on your website in the first place. Using imagery for the sake of it can be as counter-productive as using no images at all.
The danger with using a generic “off the shelf” image is that it blands out your message. We’ve been to a fair number of web design client meetings over the years, not just in Glasgow but overseas too and we’ve NEVER been in a room full of so many photogenic people!
Stock imagery doesn’t always reflect your brand or business
If you want to use your own photos, consider hiring a professional photograph! If you really must use your iPhone to take pictures, remember it also does LANDSCAPE.
4. For every “Westworld” there are 10 “Rush Hours”
When was the last time you checked your website on a mobile phone or tablet? Does it look as impressive as the large screen version? As many television production companies will tell you, not all large screen productions transfer well to TV and the same can be easily applied to websites. We always test our sites thoroughly on mobile devices to make sure we’ve not created a smartphone turkey.
Does your website show any of the symptoms we’ve mentioned? It’s never too late for a design refresh or a complete overhaul. We have a well-rounded service offering including branding, web design and support.