Marketing your organisation can be a difficult task, especially in today’s busy social landscape. We understand the challenge of getting your organisation to stand out on a limited budget or using a smaller team.
Regardless of how deep your pockets are or how many are on your team, make sure you identify your main goals and create a consistent strategy around your audience.
With that in mind, here are 5 strategies that can help your organisation stand out online.
Share interesting stories
Everyone loves a good story, and for your organisation, it is particularly important to take the time to share some with your audience.
Why not feature a volunteer story on your blog, or promote the story of someone benefitting from your work? People who care about your cause and organisation will care about what you have to say.
Share interesting stories featuring your volunteers, staff or people you’re working with
Use data effectively
Even non-profits need to measure, track and analyse their online performance.
Google Analytics can help you identify popular blog posts and insight features on social media can give you an idea of how your recent posts are performing. This valuable data can help you make decisions about future campaigns and communication.
Google Analytics is a great tool to monitor performance and find popular content
Use both online and offline marketing
Your online and offline marketing should complement each other.
Organising a fund-raising event or conference? Make sure to involve your online audience by sharing videos and pictures of the event on your website and social channels. Meeting regular volunteers or donors? Make sure to ask them to connect with you online or check out an online campaign.
Share videos and pictures of events and fundraisers you’re organising
Have impactful calls-to-action
All website content should have an identifiable call-to-action. Identify what you are trying to achieve on your digital communications and make sure to include clear links, buttons or forms to get your users to perform an action: share, donate, enquire about volunteering, etc.
Make sure calls to action are clearly visible and stand out
Focus on positivity
Depending on your cause and organisational aim, it might not always be easy to stay cheerful but try to find positivity – it’s not all doom and gloom! Celebrate the impact of your organisation, the efforts of your volunteers and supporters or take the time to thank a sponsor!
Take the time to thank those who support you and focus on positive things
Having a web presence can open a whole new world of opportunities for charities and social enterprises. From website, social media, newsletters to online and print materials. What we’ve covered here is just the tip of the iceberg but it’s the basis of how we advise non-profits to create an effective marketing strategy that will strengthen their online presence.
Need more advice on how you can market your charity effectively? We’ve got more posts specifically aimed at non-profits!