Not showing up in the results when someone from your area performs a search is a huge missed opportunity. Local SEO is an essential area of search results optimisation all businesses should consider. Ever noticed that map listings now show up even before any organic search results?
A map with local results is the first thing users see after ads.
Local SEO focuses on ranking better for a specific geographical location (city, region country), which usually involves a slightly different way of targeting customers. Here are some of the things you should be looking out for.
Optimise Your Website for Local SEO
If you want to improve your website ranking locally, the first place you should check is… your website! Here are some of the things you should be thinking about:
- Are your contact details easily visible, accurate and complete?
- Are phone numbers clickable from mobile?
- Is there a map embedded on your contact page or footer?
- Does your website display well on mobile devices?
- Are you registered & verified with Google My Business?
- Do you have custom titles & descriptions on all pages?
Visible contact details are essential for optimised local SEO
Create High-Quality Content
Original, high-quality content that’s aimed at your users should always be the start of your content strategy. If you’re trying to target local users, it may be a good idea to include variations of local keywords in your content. Now, we’re not encouraging mindless keyword stuffing, but there are times when it may be appropriate to specify your location so that locals can find you:
- Meta titles and descriptions
- Text and blog content
- Videos and pictures, with optimised alt tags
Quality content should be at the heart of your local SEO strategy
Get your local listings right
The first place you should list your business should be Google My Business but you should also list your business in relevant local directories. Tools like MozLocal are great to easily track where you are listed on the main directories. A few things to keep in mind:
- Try to get ownership of your listings when possible
- Update listings when needed
- Make sure all business and contact details are consistent throughout directories
- Clear all duplicate listings or unofficial profiles when possible
Get your business listed with local and relevant directories
Encourage Customer Reviews
If you’ve followed our blog for a while, you will know by now just how important customer reviews and testimonials can be. Encourage customers to review your business by listing your business on reviewing platforms that are relevant to you: Yelp, Yell, TripAdvisor, FourSquare, etc. Don’t hesitate to link your reviewed profiles from your website and social media or share some of your recent testimonials on your site!
Customer reviews and testimonials are the new word-of-mouth!
Own Your Social Media Profiles
Create official social media profiles on relevant platforms, the main ones being Facebook, Twitter, Instagram and LinkedIn. Make sure to claim any profile that has been automatically created or request deletion of duplicates.
Create a sound social media strategy with a local focus. Promoting what you do is one thing but don’t hesitate to also promote local initiatives, businesses or events in order to engage locals and strengthen your business’ position within the local community.
Local SEO is essential for businesses that want to get ahead of the competition and stand out in search results. It’s a process that takes time and you’re not guaranteed to rank #1 overnight but with these tips, your business will gain visibility and build a stronger online presence. Need extra help with any of the points that we’ve mentioned? Don’t hesitate to get in touch.