Have you ever seen a web white elephant? Chances are you might have paid for one!
The official definition of a white elephant is:
A possession that is useless or troublesome, especially one that is expensive to maintain or difficult to dispose of.
If it doesn’t serve your business properly, even if you’ve invested heavily, your web presence can be expensive to maintain or difficult to dispose of.
A web white elephant can take many forms:
- That expensive Flash banner that doesn’t work on Ipads but looks lovely on the boss’s computer.
- A bespoke online event management and ticketing system
- A content management system that never gets used
- Lovingly designed Facebook and Twitter accounts lying dormant
Our clients depend on us to give honest, knowledgable advice and at our core is our promise to avoid delivering web white elephants. We love working on exciting, challenging projects but if we think a client may not need what they think they need, we will tell them. This saves us time and the client money. This ties in nicely with our practice of , which is only about using the bits of the web that will have a positive impact on our clients’ web presence.
Have you seen any web white elephants recently?